Travel Experiences Guided by Art


WhatWe are a specialized travel provider for contemporary art trips, accompanied by an online journal.

How → We research and connect, you book and explore. On location we stay in cosy private houses and personal boutique hotels and get around using a combination of private and public transportation and walking.

Who → We will travel as a small group moderated by the Where About Now team of experts, who introduces you to local hosts.

Why → We are a platform for a younger audience who are interested in the active and responsible enjoyment of art, culture and travel, and who enjoy unconventional perspectives that transcend the major art world sights and sites.

Where → You choose from our curated selection of international, themed destinations or contact us to plan a bespoke journey for you or your group.


In addition to community-based trips, we also issue an online journal. This does two things: directly examines the places, art and culture that the trips offer, and provides further features on interesting art and travel topics.

Where About Now has a free monthly update. Want to be part of our community? Go ahead and sign up — you can always end your subscription if you are not satisfied with your experience.