Where About Now – Travel Experiences Guided by Art: Content and concept creation on site and in the digital realm.

We specialize in contemporary art trips, accompanied by an online journal, aimed at achieving Slow Culture Travel – an approach to art and culture through active and participatory formats with local creatives.

We offer our services to a wide range of interested clientele: From destinations and tourist offices, to hotels, to art institutions and publishers, to fairs and festivals, to travel providers, digital platforms and app developers.


We research on site and in detail to find unexpected and interesting aspects to learn about.
We offer customized destination management consultancy services and cultural placemaking.


We uncover unconventional perspectives that transcend the major art world sights and sites.
We develop art travel content, concepts, and experiences.


We interact with places as if we live there temporarily.
We allow perceptions and experiences to be actively acquired through workshops, talks, and private meetings with creatives, experts and other fellow explorers who will share both personal views and local perspectives.


We stand for an audience who are interested in the active and responsible enjoyment of art, culture, and travel.


We build networks, highlight alliances, and encourage synergies between peripheral and central spaces.
We work with an international professional network. Our cooperation partners come from the fields of art, hospitality, architecture, design, travel, journalism, tourism and other niches we like.


We always start and end with an inquiry towards cultural understanding.


We create thematic frameworks particular to your destination.


We aim to bridge the gap between the visitor and art economies. At our project house in Portugal, Casa WAN, this concept becomes a reality where guests stay and artists experiment.

Founded by

Having grown up in a boutique family hotel in Salzburg, Austria, NADJA VON BUSECK has been a part of the visitor economy for her entire life. She studied the history of art, the theory of photography, and cultural management in Berlin, London, and Vienna, but left academia during her PhD on contemporary dance photography. After gaining international experiences in art and travel – from working at a gallery in Buenos Aires to managing exclusive culture trips – she decided to follow her own vision and founded Where About Now in Berlin in late 2017.