Concept

Where About Now – experiences and spaces in hospitality and art.

Founded by Nadja von Buseck:

Having grown up in a five-star family hotel in Salzburg, Austria, hosting has been part of my entire life. I studied the history of art, the theory of photography, and cultural management in Berlin, London, and Vienna, but left academia during my PhD on contemporary dance photography. After gaining international experiences in art and travel – from working at a gallery in Buenos Aires to managing exclusive culture trips – I decided to follow my own vision and founded Where About Now in Berlin in late 2017.

I specialize in the intersection of the creative industry and the visitor economy, aimed at achieving Slow Culture Travel – an approach to art and culture through active and participatory formats.

Context

I research on site and in detail to find unexpected and interesting aspects to learn about.
I offer customized destination management consultancy services and cultural placemaking.

Art

I uncover unconventional perspectives that transcend the major art world sights and sites.
I develop art travel content, concepts, experiences and actual spaces.

Interaction

I interact with places as if I live there temporarily.
I allow perceptions and experiences to be actively acquired through workshops, talks, and private meetings with creatives, experts and other fellow explorers who will share both personal views and local perspectives.

Participation

I stand for an audience who are interested in the active and responsible enjoyment of art, culture, and travel.

Community

I build networks, highlight alliances, and encourage synergies between peripheral and central spaces.
I work with an international professional network. My cooperation partners come from the fields of art, hospitality, architecture, design, travel, journalism, tourism and other niches I like.

Knowledge

I always start and end with an inquiry towards cultural understanding.

Personality

I create thematic frameworks particular to your destination.

Connection

I aim to bridge the gap between the visitor and art economies. At my first project house in Portugal, Casa WAN, this concept becomes a reality where guests stay and artists experiment.