Destination Management

Where: Brandenburg (Berlin)

This destination management concept for Brandenburg explores the old and new facets of art and culture in the region that surrounds Germany’s capital city by considering the connections between the area’s rich tradition in craft, historical ties to industry, and new developments in the contemporary arts and technology.

The past few decades have not only been marked by a migration of people into the city, but also by an increasing counter-movement of people migrating out of Berlin and into Brandenburg. By allowing visitors to divide their time between explorations into nature and interactive experiences in the towns, villages, and cities in the region, we encourage an exploration of the interwoven networks of exchange, both within Brandenburg and between Brandenburg and Berlin. By emphasizing the perspectives of the people living and creating in the area, we hope to create a dialog between neighbors and challenge the way we think about the state which envelops Berlin.

This concept is divided into three themes, corresponding to the three main days of the experience: NOW – current movements in contemporary art, THEN – traditions in industry and craft & WAY BACK WHEN – long-established architectural and political heritage.

Highlights include: project visit to a prestigious artist represented by established galleries in Berlin, introduction to a private art collection, insight to the ethnographic objects collected by an extraordinary woman from a village in Brandenburg who led expeditions to Brazil in the 19th century, a digital screen printing workshop, and a behind the scenes tour of a local artist colony.

Who this concept is for:
We have designed this concept to appeal mainly to Berliners looking for more out of their weekend escape to the country and to create an exchange between Brandenburg and Berlin. With our dual foci on art and nature, we specifically welcome both culture enthusiasts and nature lovers.

Let us know: What is your perspective on Brandenburg? How would you like to explore the region?

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