This shows an insight into a concept for a vacation rental house in Salzburg, Austria. It includes an individual market positioning strategy, visual design ideas, a usage proposal, and brand development.
The aim was to identify unique selling points and translate them into a specially developed brand profile with recommendations for distinguished local tourism marketing.
The extraordinary location of the house - in the middle of nature and at the same time close to the (cosmopolitan) town of Bad Gastein - provided the orientation for the concept. The focus is on the fusion of nature and culture with consideration of sustainable aspects.
The unique architecture of the house in the mountain region is perceived as a special interplay of interior
and exterior and is reminiscent of international architectural styles. This phenomenon inspired stylistic choices.