This destination management concept is geared towards visitors who are eager to approach Provence, a region renowned for its natural beauty, from another perspective: namely, through cultural and artistic history. Visitors encounter prehistoric cave paintings, Roman ruins, photography, film, radical new architecture and even virtual reality through a range of experiences covering the ancient to the avant-garde.
This concept allows visitors to divide their time between laid-back moments at a countryside home, visits to the local farmers market, an exploration of the annual photography festival, and walks at the wild beach of Carmague. Visitors are able to consider the important role the region plays in the history of film when visiting the Mediterranean harbour city of La Ciotat, where the Lumière brothers shot the early black-and-white movie L'Arrivée d'un train en gare de La Ciotat in 1895. An interactive comparison of traditional museums and architect Frank Gehry's new building for contemporary art, The Luma Foundation, as well as workshops with the area’s photography students provide local perspectives on art and culture in Arles.
For more ambitious visitors, we offer a day-long excursion which begins with a boat trip to nearby Tarascon—a settlement dating back to the late Bronze Age—and includes a workshop with producers of Provence’s traditional regional textiles.
The motto of this concept is, “people are visual communicators”, which takes its inspiration from the 32,000 year old Chauvet cave paintings of Provence located just outside of Arles. By looking, sharing and learning, visitors communicate with each other, the landscape, the past and the present of Provence.