Where About Nowis a creative consultancy and concept studio that redefines the journey through hospitality.
At its core, Where About Now is a connector—building bridges between hospitality and culture, between brands and visitors, between travelers and the stories embedded in each destination.
Nadja von Buseck: Grew up in a family hotel in Salzburg, where the spirit of hosting was second nature. With academic roots in art history and cultural management across Berlin, London, and Vienna, she has worked at the intersection of art and hospitality. Her experience includes initiating artist residencies in hotel contexts, culminating in her own accommodation project in Portugal. Lately, she began commuting to Milan.