What I Offer

Concept development for places and spaces through combining contemporary art and hospitality by Nadja von Buseck.

I develop art tourism content, creative hospitality concepts, cultural experiences, and art hotels with a strong interest in sustainability.

Having grown up in a five-star family hotel in Salzburg, Austria, personal hosting and individual travel experiences have been part of my entire life. I studied the history of art and cultural management in Berlin, London, and Vienna. After gaining international art (and) travel knowledge I founded Where About Now in Berlin in 2017.

For me, good hospitality is an invitation to a different experience, made possible by surprise, because when we experience something unexpected, we open up and allow change within us.

Studying art history has sensitized me to tracking down stories, telling, and connecting them.


I uncover unconventional perspectives that transcend the major art world sights and sites. I specialize in the intersection of contemporary art and the visitor economy, aimed at achieving Slow Culture Travel and a discursive understanding of it. I research on-site and in detail to find unexpected and interesting aspects to learn about.


I interact with places as if I live there temporarily. I allow perceptions and experiences of guests to be actively acquired through personal views and local perspectives. I stand for an audience who are interested in the responsible enjoyment of art, culture, and travel. I build networks, highlight alliances, and encourage synergies between peripheral and central spaces.

Find Locations

You already have a (project) idea in mind, but you are missing a suitable space/location?

I will find you a space and location with creative development potential for a lively combination of contemporary art and hospitality.

Create Space

You have a space, but you are missing the right interior approach for your accommodation and sustainable hospitality furniture sourcing?

I create for you a design concept for the interior that takes the story on site and transforms the environment into an immersive hospitality experience.

Concept Development 

You have an interesting place or space and/or no (tangible) idea for its use?

I develop with you or for you a hospitality model with an artistic orientation.

You already have a hospitality offer and would like to expand it by combining it with contemporary art?

I will work with you or for you on a concept to enliven your hospitality offer with creative principles.

Enable Connections

You have a space/location and project and need support with localization, networking, and community building in order to strengthen your destination?

I support you to anchor your proposal to stimulate a discursive exchange in an active community and to build and expand it.