What I Offer

Concept development for places and spaces through combining contemporary art and hospitality by Nadja von Buseck.

I develop art tourism content, creative hospitality concepts, cultural experiences, and art hotels with a strong interest in sustainability.

Having grown up in a five-star family hotel in Salzburg, Austria, personal hosting and individual travel experiences have been part of my entire life. I studied the history of art and cultural management in Berlin, London, and Vienna. After gaining international art (and) travel knowledge I founded Where About Now in Berlin in 2017.


I uncover unconventional perspectives that transcend the major art world sights and sites. I specialize in the intersection of contemporary art and the visitor economy, aimed at achieving Slow Culture Travel and a discursive understanding of it. I research on-site and in detail to find unexpected and interesting aspects to learn about.


I interact with places as if I live there temporarily. I allow perceptions and experiences of guests to be actively acquired through personal views and local perspectives. I stand for an audience who are interested in the responsible enjoyment of art, culture, and travel. I build networks, highlight alliances, and encourage synergies between peripheral and central spaces.

Find Locations

You already have a (project) idea in mind, but you are missing a suitable space/location?

I will find you a space and location with creative development potential for a lively combination of contemporary art and hospitality.

Create Space

You have a space, but you are missing the right interior approach for your accommodation and sustainable hospitality furniture sourcing?

I create for you a design concept for the interior that takes the story on site and transforms the environment into an immersive hospitality experience.

Concept Development 

You have an interesting place or space and/or no (tangible) idea for its use?

I develop with you or for you a hospitality model with an artistic orientation.

You already have a hospitality offer and would like to expand it by combining it with contemporary art?

I will work with you or for you on a concept to enliven your hospitality offer with creative principles.

Enable Connections

You have a space/location and project and need support with localization, networking, and community building in order to strengthen your destination?

I support you to anchor your proposal to stimulate a discursive exchange in an active community and to build and expand it.