Travel Experiences Guided by Art


WhatWe are a specialized travel provider for contemporary art trips, accompanied by an online journal.

How → We research and connect, you book and explore. On location we stay in cosy private houses and personal boutique hotels and get around using a combination of private and public transportation and walking.

Who → We will travel as a small group moderated by the Where About Now team of experts, who introduces you to local hosts.

Why → We are a platform for a younger audience who are interested in the active and responsible enjoyment of art, culture and travel, and who enjoy unconventional perspectives that transcend the major art world sights and sites. #slowculturetravel

Where → You choose from our curated selection of international, themed destinations from one-day excursions in your own city to week-long explorations far and wide or contact us to plan a bespoke journey for you or your group.


In addition to community-based trips, we also issue an online journal. This does two things: directly examines the places, art and culture that the trips offer, and provides further features on interesting art and travel topics.

Where About Now has a free monthly update. Want to be part of our community? Go ahead and sign up — you can always end your subscription if you are not satisfied with your experience.